There are presently around 400 million WeChat users in China alone, which is increasing at a significant rate daily. Many foreign WeChat users’ consider its practicality ahead of renowned social messaging platforms such as Viber, line, and WhatsApp. It seems that WeChat has achieved success in outpacing its competition through its developments of highly useful additional features including the WeChat Pay QR Code, while not reducing its pure practicality as a messaging system.
The app has become so prevalent in China’s major cities that young urban locals are not required to exchange phone numbers but instead go directly to the mobile platform as their default form of keeping in touch.
Which Demographic Uses WeChat?
The primary demographic presently using WeChat are young urban citizens. This just happens to be the social group with the peak numbers for making acquisitions using digital platforms in China. The Chinese youth are internet proficient, and many have a growing level of disposable income.
It is undeniably crucial for businesses that are aiming or consider entering the Chinese market to recognize the many trade benefits WeChat as a smartphone app brings. Corporations and customer activities such as marketing, sales of physical products and the pre-payment or booking of goods and services are all eligible to be performed in the app via the WeChat Pay QR Code feature.
Employ WeChat for Business through a Sales Platform
WeChat is still determining how best utilize it growing potential as a payment process in China market. As of now, it has traversed into B2C payments through the extent of plane tickets, movie tickets, and taxi fares through the WeChat Pay QR Code feature.
To perform a payment with the WeChat Pay QR Code utility, WeChat users scan an offline or online QR code. Payments may then be conducted through the shopping platform contained within the app. Users link their bank accounts to WeChat and then payments are verified by the user through a distinct pin number.
Using WeChat for Business as an Advertising Outlet
WeChat is a more effective social tool than WhatsApp and Weibo. Weibo functions much like Twitter in that feeds are formed to permit users to receive information as it is released by chosen channels. WeChat is principally a text and audio service between independent users or small privately requested groups. Users can spread their reach by posting “moments” which are a torrent of images, text, and links that are accessible only to their select contacts network. WeChat’s “moments” feature is comparable to the Facebook Wall idea but in a more efficient fashion.Gaining access to any WeChat group can be rough from a marketer’s standpoint, but once you are in you have a more particular and direct impact than on many other platforms. Chinese customers are characteristically more inclined by their peers than the average Western market and particularly WeChat’s younger user base. This additional supports the budding power of using WeChat for business when looking to impact smaller groups and communities.
WeChat for businesses in China is making an exciting move, and all entrepreneurs should follow closely. Be sure to look out for opportunities with WeChat through the upcoming months, as this platform has a brilliant future and vast potential for international businesses. For more details about WeChat Pay QR Code as a payment solution in China, get in touch with a trusted WeChat partner today.